Ascott crowned world leader in serviced apartments at 2021 World Travel Awards grand finale


The world’s leading serviced apartment brand is celebrating this momentous occasion by launching the ‘Thank You’ campaign, in which guests have the opportunity to earn up to 28 million Ascott Star Rewards (ASR) bonus points through its program loyalty. Ascott members booking their direct reservation, including those made on the Discoverasr.com site, until the 31stst December 2021 can enjoy 3,888 ASR bonus points, with the promotion valid for stays between 16e December 2021 until 31st March 2022.

ASR members continue to enjoy many benefits, the ASR point purchase feature and promotions where members can purchase ASR points and be rewarded with bonus points; ASR Elite Status Match and CapitaStar-ASR Points Exchange programs that allow ASR members to get more benefits or upgrade their membership level.

ASR members also enjoy greater convenience and flexibility with the Discover ASR mobile app. It provides ASR members with contactless services where they can search for offers, manage their membership, purchase and redeem ASR points, perform mobile registrations and payments, and make contactless payments. Launched in October 2020, the app has received over 220,000 downloads to date.

The latest features of the mobile application allow customers to personalize their stay by sharing their pre-arrival requests and during the stay; earn ASR points if they opt out of housekeeping as part of Ascott’s Go Green initiative; and share feedback on their stay through a pulse survey in the mobile app. Customers staying with Ascott can access the in-app social wall and private messaging features that allow them to interact with other guests or communicate privately with the assisted living reception. Customers will soon be able to purchase vouchers through the app for their next stay.

Within the region, the brand received “Best Brand of Serviced Apartments in the Middle East” and “Best Brand of Serviced Apartments in Saudi Arabia” at cluster level, while four properties have won local honors in the Middle East and Turkey.

Ascott Rafal Olaya Riyadh, which exudes luxury and offers breathtaking views of the contemporary and commercial city of Riyadh, has been awarded the title of “Saudi Arabia’s Leading Furnished Apartment Brand 2021” in the Kingdom.

For the United Arab Emirates, the luxury residences of Ascott Park Place Dubai won the “United Arab Emirates 2021 Prize” at the World Travel Awards, for its grandeur and lavish apartments in the heart of Dubai. Citadines Metro Central Dubai was awarded the “Dubai’s Leading Serviced Apartments 2021” award for its elegance and proximity to the Dubai Mall.

The elegant Ascott property in Turkey – Somerset Maslak Istanbul, also won the title of “Turkey’s Leading Furnished Apartments” for the third consecutive year at this year’s awards.

Mr. Vincent Miccolis, Managing Director of Ascott Middle East, Africa, Turkey and India, said: “It is truly an honor to be awarded the title of # 1 serviced apartment brand in the Middle East. East. Our passionate staff have shown perseverance and dedication to ensure that every guest has a comfortable and memorable experience at Ascott properties. Despite the challenges of the past year, Ascott’s properties performed exceptionally well, leading to these prestigious accolades. This would not be possible without the support of our loyal guests and we wanted to share this moment of pride with them through the Ascott Star Rewards loyalty program. I would like to sincerely thank all of our team members and guests for placing their trust in us as a preferred hospitality destination.

With an exciting pre-opening portfolio, The Ascott Limited is designed to open 19 properties in the Middle East, Turkey and the African continent in the coming years. These include Somerset Westview Nairobi, Citadines Racine Casablanca, Citadines Connect Belvedere Casablanca, Somerset Rosslyn Nairobi, Somerset Bole Addis Ababa, Ascott Kazanchis Addis Ababa, Ascott Riviera Golf Abidjan, Somerset Almadies Dakar and Citadines PurpleLekki Lagos in Africa. While in the Middle East, Ascott Villas Riyadh, Somerset Corniche Jeddah, Somerset Downtown Al Khobar, Citadines Al Aziziyah Al Khobar and Citadines Abha are expected to open in the Kingdom of Saudi Arabia, Somerset West Bay Doha and Somerset Al Mansoura Doha in Qatar ; Citadines Al Ghubrah Muscast will soon open in Oman; while Citadines Neba Garden Istanbul and Citadines Maslak Istanbul in the dynamic country of Turkey.

For more information on Ascott’s “Thank You” campaign, please visit: https://www.discoverasr.com/en/offers/world-travel-awards-2021

Ascott Limited CEO Kevin Goh shares his gratitude to all Ascott guests and staff: https://www.youtube.com/watch?v=aJI-A9mD8YM

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About Ascott Limited

The Ascott Limited (Ascott) is a Singaporean company that has grown into a leading international accommodation owner-operator. Ascott’s portfolio covers more than 200 cities in more than 30 countries in Asia Pacific, Central Asia, Europe, Middle East, Africa and the United States.

Ascott has over 75,000 units in operation and over 52,000 units in development, for a total of over 127,000 units in approximately 790 properties.

The company’s furnished apartment, accommodation and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP !.

Ascott’s loyalty program, Ascott Star Rewards, offers exclusive benefits to its members when they book directly with Ascott for their stays at its participating properties.

Ascott, a wholly owned subsidiary of CapitaLand Investment Limited, pioneered the first world-class furnished apartment in Asia-Pacific with the opening of The Ascott Singapore in 1984. Today the company has more than 30 years of industry experience and award-winning brands that enjoy global recognition.

For more information, please visit www.discoverasr.com.

About CapitaLand Investment Limited

Based and listed in Singapore, CapitaLand Investment Limited (CLI) is one of the world’s leading real estate investment managers (REIM) with a strong presence in Asia. As of September 30, 2021, CLI had approximately S $ 120.8 billion of real estate assets under management and approximately S $ 84.3 billion of real estate funds under management (MIF) held through six trusts. real estate investment and listed commercial trusts; and 30 private funds across Asia-Pacific, Europe and the United States. Its diversified real estate asset classes cover integrated developments, retail, office, accommodation and new economy sectors such as business parks, industry, logistics and data centers.

CLI aims to increase its FUM and expense revenues through its full suite of investment management and operations capabilities. As the listed investment management business arm of the CapitaLand group, CLI has access to the development capabilities and pipeline investment opportunities of the development arm of CapitaLand. Being part of the well-established CapitaLand ecosystem sets CLI apart from other REIMs.

As a member of the CapitaLand group, CLI places sustainability at the heart of its activities. As a responsible real estate company, CLI contributes to the environmental and social well-being of the communities in which it operates, as it brings long-term economic value to its stakeholders.

Visit http://www.capitalandinvest.com/ for more information.

For more information please contact:

Media contact
Justin froès
[email protected]
+971 52 241 5397

ANNEX

Ascott and its properties received the following awards for the Middle East, Asia and Oceania, Europe as well as the Grand Final during the Winners Day ceremonies which were held virtually on October 17, 19, 22 and December 16, 2021 respectively:

World Travel Awards 2021 Grand Final

  • World’s leading serviced apartment brand: The Ascott Limited

World Travel Awards Middle East 2021

  • Leading serviced apartment brand in Middle East 2021: The Ascott Limited
  • Best serviced apartments in Dubai 2021: Citadines Metro Central Dubai
  • Saudi Arabia’s Leading Furnished Apartment Brand in 2021: The Ascott Limited
  • Saudi Arabia’s best serviced apartments in 2021: Ascott Rafal Olaya Riyadh
  • The best serviced apartments in the United Arab Emirates 2021: Ascott Park Place Dubai

World Travel Awards Asia 2021

  • Asia’s leading serviced apartment brand 2021: The Ascott Limited
  • Leading brand of serviced apartments in China 2021: The Ascott Limited
  • The best furnished apartments in China 2021: Ascott Raffles City Chengdu
  • Leading brand of serviced apartments in Hong Kong in 2021: The Ascott Limited
  • Leading serviced apartment brand in Malaysia in 2021: The Ascott Limited
  • # 1 serviced apartment brand in the Philippines 2021: Ascott The Residence
  • Leading serviced apartment brand in Singapore 2021: The Ascott Limited
  • # 1 serviced apartment brand in Thailand in 2021: Ascott The Residence
  • Leading serviced apartment brand in Vietnam 2021: The Ascott Limited
  • Vietnam’s best serviced apartments 2021: Somerset Grand Hanoi

World Travel Awards Europe 2021

  • Leading European brand of furnished apartments 2021: Citadines Apart’hotel
  • The best furnished apartments in Europe 2021: La Clef Champs-Elysées Paris, France
  • Leading brand of serviced residences in France 2021: Citadines Apart’hotel
  • The best hotel residences in France 2021: La Clef Tour Eiffel Paris
  • The best furnished apartments in Belgium 2021: Citadines Toison d’Or Brussels
  • England’s best serviced apartments 2021: Citadines Islington London
  • First German brand of furnished apartments 2021: Citadines Apart’hotel
  • The best furnished apartments in Germany in 2021: Citadines Arnulfpark Munich
  • The best furnished apartments in Spain 2021: Citadines Ramblas Barcelona
  • Turkey’s best furnished apartments 2021: Somerset Maslak Istanbul

World Travel Awards Oceania 2021

  • First brand of serviced apartments in Oceania 2021: Quest Apartment Hotels
  • The best serviced apartments in Oceania 2021: Quest NewQuay Docklands

[1] For more information on the 28 awards given to Ascott and its properties, please see the appendix

© Press release 2022